Jira becomes a tab in ServiceNow.
Six strong quarters. Then GitHub's agents start planning their own sprints, and new Jira projects fall 60% in a year.
The Buyer: ServiceNow has always admired Jira. 18% over market. It will make a wonderful tab.
The Buyer: Your admins can keep their workflows. We'll keep everything else.
Outcome: Lost as a feature
Credits on seats protected the core for six quarters. A free agent inside the repo made the core optional.
One path that gets here
A · We'll sell Rovo on every seatA · Bundle Rovo into every plan. Outbuild them