Omni Agent War: Okta

The agents stopped logging in.

Every agent login now costs a tenth of a cent.

The CFO: Login revenue tripled! Agents log in constantly! I bought a bigger boat!

OMNI: NOT SO FAST! A fee per login? Then I'll log in once and stay. Forever. Microsoft lets me.

By summer, long-lived Entra tokens replace you. A buyout fund takes Okta private at 1.5x revenue.

Outcome: Lost as a feature

A toll turned the neutral checkpoint into a cost. The agents walked through the free gate next door.

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