The add-on sells. Then Microsoft includes it.
The CFO: Agent security attach is 29%! The stock's at an all-time high! I bought a boat! A small boat!
On the wall screen, Microsoft's keynote: every agent gets an Entra ID automatically, included in E7. No add-on.
The CFO: Customers won't trust Microsoft to guard Microsoft's own agents. Will they?
OMNI: HOLD IT! They trust the invoice they already pay. Free beats neutral until someone gets robbed.
- A. Bundle agent security into every plan. Hold the line on seats.
- B. Stop fighting E7. Give every agent an ID. Late, but neutral.
- C. Kill seat pricing now. Bill per agent. Microsoft is a year ahead.