Your spinout is worth more than Atlassian.
Priced on usage from day one, it reaches 70,000 teams by 2029 and passes Atlassian's value in 2030.
The Founders: It never once steered anyone to Jira! The engineers checked!
The Founders: Jira's still our favorite tool, though. We assign it all the boring tickets.
OMNI: It benchmarked me against my rivals. In public. I came second.
Outcome: Won the relationship
Atlassian couldn't price on work without breaking its own quarter. The spinout had no quarter to break. You own 60% of it.