Omni Agent War: Atlassian

From bug tracker to one of 12 agents.

12 agents run the world's software teams. One of them started as a bug tracker in Sydney.

The Chair: Rovo holds 52% of our customers' working context. Seats? 4% of revenue.

The Chair: Amazon has offered 4x our value, in cash, before New York opens.

The Buyer: We'd keep the name, and the office in Sydney. We're terribly sentimental.

Outcome: Won the relationship

You priced on work, stayed neutral and let Jira become a view. Now the cloud that hosts you wants to own you.

About this ending

  1. A. Take Amazon's offer. The cloud buys the agent on top.
  2. B. No. Sydney isn't for sale. The relationship compounds.