Your browser drives every app. Even rivals'.
Dia now opens Linear, Notion and GitHub as easily as Jira, and does the work in all of them. Two labs ship browsers of their own.
OMNI: Charming. I have a browser too. I just don't need the windows.
Your biggest customer: Dia's the only thing my team opens anymore. Don't you dare make it prefer Jira.
Head of Platform: If Dia favors us once, it's a feature. If it never does, it's the front door.
- A. Keep Dia neutral. Every app, every lab. Jira becomes one tab of many.
- B. Fold Dia into Rovo. Our apps first. Synergy, at last.